Less firefighting.
More consistency.
One trusted partner.
Hi, I’m Amanda
Property Content Strategist and Marketing Operations Partner
I could tell you about the time I accidentally swiped a live sparkler firecracker across my brother’s face or how I used to play the violin on stage at the Sydney Opera House or my infatuation with home decor.
But mostly, I’ve been known for being the voice of reason when messaging goes off script, documentation is a mess and branding needs to be realigned. When content needs checking before being published or created when there’s a gap in the marketing suite.
From creating simple newsletters for the Scout Movement to niching in property copywriting, I’ve helped clients achieve remarkable sales records, brand awareness and clarity for almost a decade.
Along the way, I’ve built up a rare combination of skills: the ability to write well, think in systems, and manage projects without things slipping through. I bring all three, plus a genuine interest in sustainability in the built environment.
I partner with property developers and marketing teams to manage version control, messaging consistency, and sustainability communication from pre-launch to settlement. The writing is just part of the value I bring to every project.
I’m a mum of one, a wife of one, a night owl, and an IT geek. We’ve two dogs, eight guinea pigs and more fish than I can keep track of. Based in beautiful Lake Macquarie, NSW, where the coffee is excellent and the commute to my desk is enviable.
Who I work best with
I work best with property marketing managers and developers who want one person accountable for keeping the content operation running smoothly. Someone who understands the industry, gets up to speed fast, and notices speed bumps others haven’t noticed before they become a problem.
If that sounds like what’s been missing, let’s talk.
